Selene Active, inspired by the goddess of the full moon, is a yoga lifestyle brand founded in the spring of 2025. With the brand's slogan, "Grow into yourself," Selene aims to help individuals discover their true selves and become the best version of themselves through comfortable and sustainable everyday yoga wear.
About Us
Our mission
Selene, a yoga apparel brand conceived by a group of women, is dedicated to mindful slow creation, minimizing unnecessary impacts on other living beings and our planet. We transform the conventional model of mass production in fast fashion, aiming to cater to widespread needs while promoting responsible and sustainable consumption choices.
Our Core Value
We champion transformative harmony through three guiding lights: 'I' energy igniting mindful self-discovery, 'E' plan driving bold eco-innovation, and 'U' club fostering a tribe of empowered changemakers. Together, we redefine wellness—where self-care, sustainability, and collective spirit unite as one.
“I” energy
"I" not only represents "I," but also symbolizes "identity" and "inner," reflecting the inner strength of every individual. It emphasizes awakening from within, encouraging everyone to discover and unleash their unique energy.
“U” Club
"U" represents not only "you," but also symbolizes "unity" and "us." From "you" to "we," through interaction, support, and sharing, we inspire and empower each other, driving growth and transformation together, contributing to a more sustainable and better future.
“E” Plan
At Selene Active, our “E” plan infuses every detail with passion and purpose. Our outer packaging, lovingly crafted from biodegradable corn starch, and our inner bag, made entirely from 100% paper, are heartfelt tributes to our planet. Coupled with our natural fabric products, each piece becomes a warm embrace for both your well-being and the Earth, echoing our deep commitment to sustainable, soulful yoga.
Choosing Selene’s eco-friendly fashion goes beyond protecting the planet — it’s a form of self-care. Just as you nourish your body with wholesome food, your clothing should empower your spirit.